Get Your Prospects to Take Action with Customer-Focused Copy
Are you challenged by creating high-quality, thought-leadership content on a regular basis?
If you’re an executive coach entrepreneur, trainer or other consultant, you know what I’m talking about.
You may write your own copy but you have so many other higher priorities, like looking after your clients and engaging in myriad business development activities that you end up having to let that piece go. Thus, your blog and newsletters become stagnant.
Even if you’re a large coaching or consulting firm, or marketing agency, oftentimes, you either don’t have enough in-house staff who can focus on generating content or you’re not sure how to go about hiring an experienced remote copywriter to do it for you.
Content marketing on a regular basis allows your prospects and clients to see that you are:
- aware of their needs and challenges
- relevant and up-to-date on your industry
- an expert in your field
- and a trusted, reliable source who can help solve their problems
Most importantly, you need to speak “to” (not “at”) your prospects and clients using a natural conversational approach.
In addition, every piece has to have a persuasive call-to-action that tells people what to do next (like download a special free report, sign up for a webinar, purchase a product, call for a free consultation, etc.).
There’s a strategy behind writing every piece of copy.
A professional, experienced writer who knows how to structure copy, and who also understands how every piece of the content marketing pie fits, is your best bet for creating targeted content that gets results.
That’s where I come in.
I have deep knowledge of the executive coaching/coaching landscape.
And with strategic copywriting principles.
I work with:
- established 6 + 7+-figure executive coaching/coaching entrepreneurs
- established corporate/executive coaching, speaking and training organizations.
- marketing agencies
I specialize in:
- email marketing (including autoresponder, nurture, and affiliate series)
- press releases
- landing pages
- blog posts
I also write social media posts and other types of writing that you can read about here.
How have I honed my copywriting skills?
I got my start writing for newspapers and magazines (200+ articles) in 1993. For the past 15 years, I’ve written for coaching entrepreneurs, SMEs, and large-sized corporations. I’ve also taken courses with the American Writers And Artists, Inc. (AWAI) organization.
What can you expect from working with me?
- top-notch copy tailored to your business
- responsive and friendly communicator
- a skilled, pro-active approach
So what kind of content can I help you with today?
Feel free to get in touch by calling me at 250-361-3121 or email me at [email protected]. No-cost, no obligation conversations are always available!